Our brand guidelines help us tell a cohesive, recognizable brand story across channels, teams and audiences. Together, our brand platform, organizational values and strategic imperatives direct our ...

For clients, however, following – or indeed finding – guidelines can be an unwieldly, time-consuming chore, a never-ending trawl through a convoluted PDF that has likely been lost in a wormhole of ...

Western Illinois University's brand showcases our history and brings new initiatives to light that move us forward. Together, we position Western as one community to reach more students who share our ...