A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

In an increasingly volatile and competitive marketplace, brands are everywhere. With the e-commerce boom, getting noticed is ...

Juzui, led by Taoray Wang, redefines luxury with a soul-driven strategy—fusing authenticity, harmony, and identity. It speaks ...

Many contrasts are at play within the work of emerging jewellery designer Sarah Eisman, whose technical mastery has informed ...

Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...

The ChatGPT owner’s visual refresh introduces a bespoke sans-serif typeface and looks to root the brand in the real world at ...

Cheetos demonstrates the power of moving beyond rigid guidelines and embracing a more fluid approach to branding. Its new font isn't just a visual element: it's an experience, a representation of the ...

Jason’s Deli is stepping into a new era with a refreshed visual identity system and innovative new restaurant design. In ...

The company worked with experience agency ChangeUp to create an environment that reflects the quality of its food and service ...

Taking over the site of a former bomb shelter, Schron (polish for Shelter) has transformed its space into an altogether ...