A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Amid a “significant transformation” under CEO Thomas Coesfeld, the Bertelsmann subsidiary has unveiled a “refreshed brand ...

Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

The Identity ToolBox provides a common identity resolution framework across common tasks ... "No one can debate the importance of First-Party data in brand marketing. However, the investments ...

The challenge is building a distinctive and cohesive brand while staying within budget. Thankfully, startups can use practical and cost-effective strategies to shape their brand identity.

Once known for its bold and energetic presence, Australian energy provider Sumo had lost its spark in an increasingly ...

The AI agent open-source network Ai16z is changing its brand name to ElizaOS. Founder Shaw Walters confirmed the rebrand.