A unified and consistent brand image allows for broader awareness of the institution and a stronger Miami identity. The Miami University logo is a powerful and recognizable symbol of the university.

She has 15+ years of experience as a financial writer and technical analyst. Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

Current thinking and writing on the topic of brand identity and image: the values and purpose a company wishes to portray on the one hand (brand identity) against its actual set of perceptions and ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market. Catchy visuals help establish clients’ trust and foster their loyalty over ...