Findings from ambassador marketing company Fohr's new "Almanac of Influence" report also underscore the waning impact of ...

Nearly three-quarters of Generation Z (people born between 1996 and 2010) follow at least one influencer on social media platforms and 44% buy things based on influencers' recommendations. This age ...

A big game ad riffing on the “Fast & Furious” franchise was the starting point for a larger effort that has seen the ice ...

Unlike public platforms, where engagement is driven by visibility, closed communities are driven by connection.

Influencer Salish Matter's skin care brand launch drew a massive crowd to American Dream on Sept. 6, ultimately forcing state ...

Soon, LTK will enable businesses to run free influencer marketing campaigns through a new offering.

In today’s social media-driven world, influencer marketing has become an essential part of any brand’s marketing strategy. Influencers have the power to sway their followers’ opinions and purchasing ...

When a social media influencer goes wrong, the connection to a brand could damage trust. One has to look no further than recent news about Kanye (Ye) West’s antisemitic tirades to recognize that ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

More brands in the fragrance space are embracing alcohol-free formulations, leaning into direct-to-consumer channels, and ...

Erika Frantzve's Instagram page is filled with loving posts about her late husband — including touching videos of Charlie ...