The rows of the matrix represent the brand-product relationships and express the brand extension of the firm in terms of the number and nature of the products sold under the organisation's brands.

is making a sweet splash in the snack world with the launch of its first line of snack cakes. This exciting expansion marks a new chapter for the beloved brand, offering consumers a fresh take on ...

Dolan, Robert J., and Heather Beckham. "In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma (Brief Case)." Harvard Business School Teaching Note 914-534, January 2014.