In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly ...

Actions speak louder than words so brands need to make sure they’re delivering on quality. “One of the obvious ways of building brand loyalty is to deliver on everything you have promised and deliver ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.