What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

Brand update brings to life its global purpose and positioning as a unified group of brands MANILA, PHILIPPINES / ACCESS ...

Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries ...

Gen-Z loyalty presents a unique challenge for brands and raises questions about the stability of Gen-Z loyalty and the effectiveness of traditional retention ... How To Build Brand Loyalty With Gen-Z.

He emphasized how his genuine passion for Samsung’s electronics, coupled with his longstanding loyalty to the brand, facilitated a natural synergy between his personal brand and Samsung’s ethos.

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. Brand loyalty, once a legitimate selling point to consumers, is ...

Tesla is completely dominating brand loyalty in the US, and that’s because electric cars are taking over, and Tesla is basically the electric car market in America right now.

Tesla took half the awards for brand loyalty in the automotive industry in S&P Global Mobility’s new study. Once you go electric, you don’t go back.