As the business world’s embrace of CSR, DEI and ESG continues to evolve, brands are revisiting and refining their approaches to managing their reputations.

Automotive brand management is tough for OEMs. Learn about the risks of the decentralized dealership model and brand management strategies.

For the past two years, marketers—and everyone else—have been trying to wrap their heads around the impact of generative AI ...

We are the brand stewards of RIT and provide brand strategy, advertising planning and buying, brand guidelines and more. The services we can provide include: Advertising planning and buying Work with ...

An experienced hand can see the dynamics of your brand in the larger picture and lead you down the right path. Corporate marketing managers often get so wrapped up in the details of management that ...

Q4 2025 Management View CEO Morris Goldfarb emphasized the company's strong Q4 performance, with net sales reaching $840 million, a growth of 10% year-over-year. He highlighted the robust expansion of ...

In today's dynamic world of fashion and lifestyle, the realm of luxury brand management stands out as an enticing career path ...

Brand positioning is not a marketing gimmick. It is the difference between being another forgettable waste company and being ...

Former Disney executive Kevin Mayer, known for leading Marvel and Star Wars acquisitions, advises Amazon to preserve James ...

The Michigan Technological University brand is more than our logo. It’s how we look, sound, and feel to our audience. It is the intangible thread that connects every department, team, and area.