Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

Earnings Call Insights: Signet Jewelers Limited (SIG) Q4 2025 Management View CEO J.K. Symancyk discussed the company's strategy to drive growth through its "Grow Brand Love" initiative, which ...

This series of articles outlines the steps you, as a marketer, must take to grow and advance your brand management, ... 3 Brands Leading the Way in Brand Management Strategy.

A formalized process for DAM operations can profoundly improve brand management. Yet all too often, enterprises ignore this key discipline. At the lowest levels, organizations exhibit little or no ...

Brand management is about growing the value of a business over time. To succeed, a brand marketer must have expertise in consumer research and insights, pricing and packaging, branding ...

It outlines colors, writing styles, audiences and every other detail of what makes your brand yours. The guide also outlines the main messages your marketing content should promote.

Management anticipates continued growth in the owned brand segment, with several launches planned for late 2025. Financial Results. Adjusted EBITDA margin increased by 160 basis points year-over-year.

Joel Feldman of Greenberg Traurig LLP explains the complexities relating to a stadium or arena naming rights agreement as well as the opportunities for trademark and brand management strategy.

Personal brand management is keeping the two in sync. Prior to becoming an executive coach, I spent 22 years in Big 4 public accounting. At the time, I thought my brand was hard-working, loyal ...

LOS ANGELES, Sept. 15, 2010 (GLOBE NEWSWIRE) -- Green Globe International, Inc. (Pink Sheets:GGII) today announced the company's intention to move operations and management of the Green Globe ...