Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

A formalized process for DAM operations can profoundly improve brand management. Yet all too often, enterprises ignore this key discipline. At the lowest levels, organizations exhibit little or no ...

It outlines colors, writing styles, audiences and every other detail of what makes your brand yours. The guide also outlines the main messages your marketing content should promote.

Steps to Improve Brand Maturity. It’s possible to make great strides in brand maturity, even within the first 12 months. Here’s how: First, develop a governance document to outline your ...

Personal brand management is keeping the two in sync. Prior to becoming an executive coach, I spent 22 years in Big 4 public accounting. At the time, I thought my brand was hard-working, loyal ...

Brand management is about growing the value of a business over time. To succeed, a brand marketer must have expertise in consumer research and insights, pricing and packaging, branding ...