When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

We are the brand stewards of RIT and provide brand strategy, advertising planning and buying, brand guidelines and more. The services we can provide include: Advertising planning and buying Work with ...

Brand management in pharma has changed beyond recognition ... Gone are the days of the ‘max brand strategy’ where the lifetime sales of a brand could be projected in the first six months.

Brand Strategy walks you through the fundamental principles, the DNA, of branding while grounding you in the ways that digital technology and direct to customer are revolutionising brand management.

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

Develop your brand strategy. Clarify the brand identity ... This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and ...

By bringing smart driving features to BYD’s more affordable, bestselling Dynasty and Ocean series of models, sales of which ...

Coca-Cola showcased its ability to boost earnings despite challenges, with a robust Q4 2024 performance led by product and ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...