As the business world’s embrace of CSR, DEI and ESG continues to evolve, brands are revisiting and refining their approaches to managing their reputations.

Ensure your brand positioning and your brand narrative online is an accurate representation to your customers with a ...

For the past two years, marketers—and everyone else—have been trying to wrap their heads around the impact of generative AI ...

An experienced hand can see the dynamics of your brand in the larger picture and lead you down the right path. Corporate marketing managers often get so wrapped up in the details of management that ...

Automotive brand management is tough for OEMs. Learn about the risks of the decentralized dealership model and brand management strategies.

Surprisingly, few companies exist where management is in total agreement on those answers—or even where the answers can be found. The basic reason for answering those questions is to carve out turf ...

The Oscars: how the Academy protects its golden brand Data analysis uncovers how the Academy of Motion Picture Arts and Sciences protects its Oscar brand, focusing on three coveted marks. In a 2025 ...

Brand positioning is not a marketing gimmick. It is the difference between being another forgettable waste company and being ...

Former Disney executive Kevin Mayer, known for leading Marvel and Star Wars acquisitions, advises Amazon to preserve James ...