Marquee Brands is scooping up Roberto Cavalli and Jamie Salter is becoming Authentic's executive chairman to focus on more ...

Brand management groups are pushing further into luxury, but fashion remains dubious about whether they can run a brand right. The opportunity is there.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Fossas There is ...

The history of marketing embraces a collection of stories about the death and displacement of once dominant brands. Some of these falls from grace unfold where preeminence is punctured by technology, ...

The digital media age has opened numerous doors of opportunity for individuals to create their own lane and market their talents. And Black people, Black women in particular, continue to remain the ...

Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

Creative Artists Agency has acquired full ownership of the business of CAA-GBG Global Brand Management Group, one of the world’s leading brand management agencies. Prior to the transaction, it was ...

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence. “AI isn’t just helping businesses create ...

CAA Brand Management has reached a deal to acquire Beanstalk, a brand licensing agency with expertise in food and beverage, consumer packaged goods, home improvement, entertainment and gaming, the ...

What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels? Managing a brand’s reputation has become a daunting effort as social ...

Caroline Banton has 6+ years of experience as a writer of business and finance articles. She also writes biographies for Story Terrace. David Kindness is a Certified Public Accountant (CPA) and an ...