AI is reshaping brand engagement, but its effectiveness relies on high-quality, curated data, a significant challenge for ...

AI won’t replace every role. Discover 5 future-proof marketing jobs set to thrive in 2025 - from SEO to brand management.

The Office of Communications and Marketing recently held their annual Summer Brand Camp. The theme, Cultivating Connections, ...

The campaign, called 'Ready, Set, Ford,' will start in the U.S. with a spot called 'Anthem' to air on television and other places starting Sept. 10.

The increasing use of artificial intelligence in creative industries has led to another development in digital branding.

Axa’s campaigns are part of a long-term plan to focus on societal challenges with an emphasis on being solution-oriented and sincere.

The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation ...

Jennifer Suh spent her summer exploring a career in consumer goods as a marketing intern for a major hair product brand.

The company, known for brands such as Celsius Hydration and Alani Nu, has appointed ex-PepsiCo exec Rishi Daing as CMO.

The new marketing campaign aims to reshape perceptions of Buffalo, targeting major markets and highlighting the city's one-of ...

The energy drink maker's CEO said the appointments will help grow its namesake beverage, plus the recently acquired Alani Nu ...

Tackling the Warren County, Pennsylvania branding initiative, which began as an idea in 2023, was no small feat. Jenny ...