Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

"It's so amazing to see that the prints I made 10 years ago are as popular today!" Children's brand beloved by A-list ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

Lamb will drive initiatives aimed at elevating GSP’s brand presence while overseeing strategic marketing efforts, the company ...