While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

In our supercharged, connected world, employees tow the brand front line like never ... in search of the latest thing. Copy and messaging standards are actually more valuable to marketing ...

The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can significantly shape this journey is effective brand development. Establishing a ...

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...

That’s why having a brand strategy is so crucial. It establishes the market position, values, characteristics, messages and behaviors that together set you apart from your peers. The big ...

They're also built through consistent messaging and delivery across every ... but as an integral part of their overall business strategy. A brand identity can be one of a company's most valuable ...

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...

A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera. Don't let inefficiencies slow ...

The Greater Baltimore Committee introduced a new, unifying economic brand for the Baltimore region on March 17 during its ...