PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

With all of the options customers have today, startups must leverage creative messaging to signal trust and stand out from ...

Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

Unicommerce's AI-enabled marketing automation platform, ConvertWay, today announced the launch of "Rich Communication ...

The most meaningful contact or inquiry often originates with the target—but that doesn't lessen her desire or need for clear, unified messaging that is consistent with what she already knows of your ...

A restaurant needs a powerful recognizable identity to stand out against market competition in successfully attracting ...

Setting up a new brand is an exciting and challenging venture. The market is crowded with competition, and carving out your ...

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...

RCS enables brands to offer - within the message - interactive buttons like "Shop Now", "Book Appointment", and "Track Order”, which allow customers to take immediate action directly from the ...