Your messaging DNA is made up of the foundational elements that hold up your framework like pillars—your unique brand values and customer benefits. They must be reiterated across all communication.

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

This framework provides the foundation for brand messages that are clear, consistent, and compelling. The message map prioritizes and organizes the most important messages for telling the RIT story by ...