Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Your messaging DNA is made up of the foundational elements that hold up your framework like pillars—your unique brand values and customer benefits. They must be reiterated across all communication.

This framework provides the foundation for brand messages that are clear, consistent, and compelling. The message map prioritizes and organizes the most important messages for telling the RIT story by ...

William Arruda covers personal branding, leadership, and careers. To keep your brand messaging aligned, learn from the big names and take the following four steps. 1. Rely on reality. Most people ...

Brand Platform: Be Boulder. Be Boulder. is a brand platform that celebrates the potential and achievements of CU Boulder learners, employees, alumni and supporters. It provides a framework to ... them ...

A brand narrative is a not a script for you to repeat verbatim, but a messaging framework for you to interpret and communicate, as needed, through your own unique lens. Brandeis’ brand narrative ...