Each element of packaging must be carefully employed to deliver the right message, appeal to a brand's target audience, and provide an engaging and memorable unboxing experience. Here are six ways to ...

Here are a few ways in which your logo design can transcend the fundamentals. This first component may not be so much about ...

Bring your brand story to life — not with fluff, but with audience insights, clear messaging and language that converts. The ...

Connected packaging campaigns are the logical next step for a brand that has already integrated a shopper marketing program. The first step is finding the right technology for your audience and ...

Ali Martín Filsoof is the founder of Design Dept, an LA-based creative studio specialising in brand strategy, design, and ...

A li Martín Filsoof is the founder of Design Dept, an LA-based creative studio specialising in brand strategy, design, and ...

Cadbury Bournville has revealed a new design across its range, aiming to stand out on shelf and make dark chocolate more ...

In essence, packaging plays a pivotal role in the branding process of the product, attracting customers and providing customers what they're looking for when they take the product home.