Experiencing persistent negative perceptions is not uncommon for a brand. To uncover the reasons for them, companies often look at the landscape of their social research by getting reports of post ...

Showing effort, even digital effort, boosts customer satisfaction and sales. Top brands exploit the labor illusion to add ...

My book Unconscious Branding exposes how the human brain automatically responds to brands and how perception changes reality. Recent research supporting predictive processing, the brain’s ...

Samsung is the most-respected brand among global consumers, while Amazon scores highest in the US, according to YouGov’s Best ...