In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Aligning brand and culture is key to credit union success. Learn how to bridge the gap, empower employees, and create a brand ...

Traditional approaches to benchmarking brand performance have struggled to keep pace with industry ... Higher-performing products often require longer evaluation periods before strategic adjustments, ...

Philosophy and Purpose: The purpose of the evaluation process is to assure regularly scheduled and systematic communication between employees and supervisors about employee development, job ...

Performance that needs improvement or is otherwise unacceptable as documented in the annual evaluation shall result in a performance improvement plan and/or a corrective action or Letter of ...

Brand managers often attempt to strengthen and enrich their brands by different marketing communication strategies such as linking the brands to entities with strong and favourable knowledge ...

Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner.

Each review should go over the goals that were set when the employee started the job or during the last performance evaluation. Then the review should examine how well the employee has done toward ...