Where Are Brands Planning To Spend Their 2025 Media Budgets?
Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...
Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
Gatorade has a plan to keep you drinking for another 60 years
As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...
Business and Financial Times on MSN4d
OutstandingBrands2025: Strategic communication – a catalyst for brand reputation
By Deborah Asantewaah SARFO In today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...
brandequity.economictimes.indiatimes9d
Legacy planning amid fashion’s musical chairs
The ultra-stylish musical chairs only served as a reminder of the industry’s poor rep for succession planning. Brand Equity spoke to Indian fashion designers ruling the runway to understand what ...