pharmaphorum2d
How to deliver an effective global strategic brand plan
In an ideal world the annual brand planning process is a key activity in the pharma business cycle and should be seen as an opportunity for a brand leader or manager to demonstrate what they are ...
Where Are Brands Planning To Spend Their 2025 Media Budgets?
Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...
Aston Martin’s CEO Has A Crazy Plan To Save The Brand—By Doing Less Work
The newly-appointed chief executive of Aston Martin has set himself a tight deadline, just 12 to 18 months, to turn around ...
Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
Gatorade has a plan to keep you drinking for another 60 years
As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...
Business and Financial Times on MSN4d
OutstandingBrands2025: Strategic communication – a catalyst for brand reputation
By Deborah Asantewaah SARFO In today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...
QSR magazine2d
Popeyes Operators Back ‘Easy to Love’ Revamp—Here’s What It Means for the Brand
Popeyes franchisees have bought into the brand’s multi-year plan to increase franchisee profitability. The company announced ...