This Volkswagen Group subbrand was aiming to sell electric SUVs and possibly a sports car stateside by 2030, but is ...

2 Model Planning of Traditional Independent Brand OEMs 2.1 SAIC 2.2 China FAW 2.3 BYD 2.4 Geely 2.5 Dongfeng Motor 2.6 Changan 2.7 GAC 2.8 BAIC 2.9 Great Wall Motor 2.10 Chery ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities), but to get a handle on the big picture.

Enter audience-first media planning: a strategic shift in the way we design campaigns, allocate budgets, and measure success. It’s an approach that starts not with inventory, ratings, or impressions, ...

"With battery prices this low, parity between new EVs and new gas cars will happen as soon as 2026." Major EV brand is planning for big battery discount — here's how it could slash the price of ...

Nio is launching an affordable EV brand in China to compete with Tesla's Model Y. It has reportedly called on competitor BYD to source the batteries.

Xiaomi has reportedly chosen not to launch one of its mid-range phones in India. This phone was released last year at a price ...