Strategic brand positioning serves as a cornerstone for enduring success. Successful companies owe their prominence to a robust brand positioning strategy that goes beyond being different from the ...

The BCG matrix is popular conceptual model that's very helpful when you're reviewing your business strategy. It provides a way for companies to review their products and brands based on the ...

DO: Honestly assess the competitive landscape and how you fit into it Create a detailed, brutally honest matrix of the competitive landscape and how you fit in. It's a task that should not be taken ...

With more brand awareness and a stronger position, you'll be better equipped to attract more of your target market, making it easier to capture a larger share than competitors. Seven Steps to Conduct ...

Your company's brand position should be the space that you want to own in your customer's mind in a way that differentiates you from your competitors. Once determined, the brand position acts as a ...

Accomplish my seven steps to master brand positioning, described below, and you’ll clearly and credibly stand out from your competition, becoming the go-to service provider in your market. 1.

Track Brand Mentions: Tools like Google Alerts help you stay informed about how your brand is being discussed online. Engage with Reviews: Responding professionally to positive and negative ...