Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual ...

5. A Lack of Insight and Lack of an 'Idea' in Your Brand-Positioning Statement. Good brand-positioning statements capture an idea that is either based on a unique insight or that resolves an inherent ...

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on achieving successful brand positioning in your market ...

Tesla could have one positioning and one target audience, but imagine how different the brand would be if Tesla managed its marketing like it were marketing a box of tissues. If you are in the 80% of ...

These companies have used brand positioning to propel their startups to new heights. Here are four notable women who are making a statement with their branding strategies: It’s all in the name ...

New brand positioning underscores HCLTech’s commitment to supercharge progress for its clients, its people, communities and planet. September 26, 2022 10:56 AM Eastern Daylight Time.