In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

Effective positioning is the engine that drives growth, alignment and differentiation in today’s competitive market.

Social media is ever-evolving. Businesses can harness its power by understanding their audience, crafting content, and ...

In an era where consumers are flooded with choices, brand preference has become a critical factor in securing customer loyalty and driving long-term revenue. Digital Silk's latest research outlines ...

Boomer is a 31-year-old brand and the oldest bubblegum in the country. Originally from the Wrigley stable of brands, it is ...

Branding, often perceived as a concept reserved for consumer goods or large corporations, holds immense significance in healthcare—especially for nurse practitioners (NPs) operating private practices.

For 75 years, PUMA has relentlessly pushed sport and culture forward and, as a leading sport brand, has always promoted sport as a way to embrace self-expression and joy. Through the launch of 'Go ...

Discover Silversea's new brand positioning, "To Finding More," which redefines luxury standards across all channels, ...