Some 47% of consumers age 55+ also want to see more videos from brands they support. There are significant differences in the preferences of various age groups for other content types. Only 22% of ...

To find out, Visual Capitalist looked at Morning Consult data for US Gen Z brand preferences versus the brand preferences of all US adults. The researchers found TikTok, Discord, and Snapchat have the ...

"Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill ...

“For successful storytelling, it’s important for brands to give a call (invite ... Francis was speaking at a session that decoded the content preferences and attention span of new-age consumers at ...

Brands such as Nars (cosmetics), Gucci Beauty, Prada Beauty, and YSL Beauty opened stores in India via malls operated by the company in the current fiscal. Meanwhile, according to its December ...

Millennial consumers’ reliance on low-cost online travel agencies will force established brands such as American Airlines, United Airlines and Starwood to double down on making their mobile ...

And, with new coronavirus variants emerging, there are still many unknowns for both travelers and brands alike. Still, there is a lot we can learn about the impact of the pandemic on travel and ...