Some 47% of consumers age 55+ also want to see more videos from brands they support. There are significant differences in the preferences of various age groups for other content types. Only 22% of ...

To find out, Visual Capitalist looked at Morning Consult data for US Gen Z brand preferences versus the brand preferences of all US adults. The researchers found TikTok, Discord, and Snapchat have the ...

Miami, Florida--(Newsfile Corp. - March 18, 2025) - Digital Silk, an award-winning digital agency, shares expert insights on how brands can enhance customer preference in today's competitive ...

Dell showcased high brand loyalty in our Laptop Buyer Insights Survey 2025. Check out the detailed analysis here.

"Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill ...

“For successful storytelling, it’s important for brands to give a call (invite ... Francis was speaking at a session that decoded the content preferences and attention span of new-age consumers at ...

And, with new coronavirus variants emerging, there are still many unknowns for both travelers and brands alike. Still, there is a lot we can learn about the impact of the pandemic on travel and ...

Millennial consumers’ reliance on low-cost online travel agencies will force established brands such as American Airlines, United Airlines and Starwood to double down on making their mobile ...