It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

Anytime a brand changes its logo there's a risk associated with alienating existing loyal customers. It's important to include customers in this process which is exactly what this brand did.

Yet another iconic Canadian brand will live on, as a company based in Penticton, B.C. has announced the purchase of B.C. Tree Fruits logo and trademarks. The news comes the same week that Canadian ...

More than 75% of customers in the US say that a brand’s logo is the most important identifier of a company. This is even more true for luxury brands as their logos are some of the most ...

Answer: Neenah's new logo features an updated image of the old Council Tree, a long-gone elm under which Native Americans held council, atop the words "Neenah" and "Wisconsin" in green lettering.

Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.