Seoul Metropolitan Government The “Hi Seoul” brand slogan captured the wave of excitement and energy following the 2002 World Cup and sought to capitalize on the city’s newfound attention ...

Slogans that were longer and included the brand name (Like a good neighbor, State Farm is there vs. Like a neighbor) were more frequently remembered but liked less.

In 2017, lotion brand Nivea pulled an ad with the phrase “White is purity” after online complaints that the slogan promoted white supremacy. When a slogan resonates, the sentiment can last for ...

HockeyBenders, a company that tours arenas and shopping malls around Canada, sold $35 T-shirts with a slogan that came under ...

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When looking for new hires, Ryan Buttigieg values qualities like passion, hard work, and focus. These adjectives are apparent in the brand's two slogans: "It Starts With You," and "Watch Us or Join Us ...

Ran Wei Baker is Head of Marketing at Microsoft for Startups, focused on human-centered storytelling and founder-first brand ...

If a picture is worth a thousand words, so is a great slogan. A few well-chosen syllables can become a catchphrase for a brand and a perfect springboard to learning more about a product or company.… ...

SEOUL, South Korea, Jan. 6, 2021 /PRNewswire/ -- Kia has revealed its new corporate logo and global brand slogan that signify the automaker's bold transformation and all-new brand purpose.

But by any standard, Coca-Cola’s slogan generation has been prolific, with 21 new versions since The Real Thing in just over 50 years.