Reprioritize your innovation portfolio. Analyze your innovation portfolio based on updated metrics, and reposition projects to align to the product strategy. 3. Restructure your SKU assortment. Review ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker. Free Press, $28 (348pp) ISBN 978-0-7432-4938-6 ...

In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott’s ...