Without a strong brand narrative, even the most promising M&A deal can falter, says Sally Bye, managing partner at Brandpie ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

In the business world, these moats characterize sustainable competitive advantages that ... While moats can take various forms—from cost advantages to brand power to network effects—their ...

The failure of the Capri deal puts Tapestry's long-term strategy in some doubt ... major reason why we think Tapestry has a brand-based competitive advantage, but Capri does not.

Smith, author of “No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works ” (Matador, 2023), argues that most businesses are playing a losing game ...

There is no one-size-fits-all blueprint to making money on Wall Street -- and that's a good thing. With thousands of publicly traded companies and north of 3,000 exchange-traded f ...