You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

Firms that nurture their customers and forge an engaged and ... If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, fast-moving digital ...

Sophia Das and Hanna Lankler launch The Rage Group, a personal branding and venture studio combining strategic brand ...

how do companies see the landscape of market segmentation and brand positioning evolving in 2025? WWD asked industry experts for some brand strategies on remaining competitive and relevant.

Additionally, Manpreet Singh Ahuja moves on from his role as chief digital officer to become the firm’s leader for clients ...

In his new position, Ackermann will oversee the firm's brand strategy, focusing on amplifying Integrated's national presence across the wealth management and certified public accountant (CPA) space.

The most valuable assets that firms have are the products/services that they offer ... an understanding of the important issues in planning and evaluating product/brand strategies, to provide the ...