The brand product matrix is a useful tool to characterise the product and branding strategy of an organisation. The brand product matrix can be defined as a graphical representation of all the brands ...

That’s why having a brand strategy is so crucial. It establishes the market position, values, characteristics, messages and behaviors that together set you apart from your peers. The big ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

The brand product matrix is a useful tool to characterise the product and branding strategy of an organisation. The brand product matrix can be defined as a graphical representation of all the brands ...