In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Just because an attorney is available for PR doesn’t mean they should be taking those opportunities. But without a brand strategy that defines a firm’s market positioning aligned with its ...

Strategic differentiation is the key to your branding marketing research strategy. Let's break it down. By definition, a strategy is the way by which you are planning to obtain your goals. Your goal ...

But what exactly does "branding" mean? Simply put ... should integrate your logo--communicate your brand. Your brand strategy is how, what, where, when and to whom you plan on communicating ...

By Amy Knigge, Practice Director, Digital, Creative & Marketing at Catena Solutions Key Takeaways:  Branding is crucial ...

A brand is much more than a familiar name or logo that identifies a business, product, or service and is presented through traditional advertising strategies. A brand encompasses the consumer's ...