For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...

Richard Hollant, the founder of Co:Lab, a design and strategy agency, discovered this after completing work for numerous Fortune 500 companies for two decades.

Voss said. Ultimately, he concluded, “with a strong multi-brand strategy in place, we offer a tailored experience to effectively address a wide variety of customer needs.” ...