Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

Chandler will spearhead efforts to inspire international travel to the United States through innovative campaigns and by ...