After years of consulting brands and entrepreneurs, I’ve heard lots of requests to make branding easier to understand. When people ask about branding, what it is or why it’s important, I feel like I’m ...

This post is geared towards B2Bs building their brand strategy for the first time and/or wanting to get to market quickly, but it can also be used by businesses wanting to rebrand or go to the next ...

When building a brand strategy, marketers and their agency partners have many models, approaches and templates to help guide their strategy development. Marketing industry literature is rife with ...

Every startup needs a branding strategy. Your brand strategy gives you an outline and a plan to work through, making sure that your company hits all the goals along the way. But choosing which ...

In business you want to succeed, you want your brand to be valued and you want more customers than you had last year. To achieve spectacular goals, you need to plan. Integrated marketing communication ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

This article will give you the answer to the most emotionally charged question of paid search: Should your business bid on its brand terms? Few topics are so divisive. What other issue can infuse a ...

This template will help make the process of creating your brand strategy much clearer and more effective. Step by step the template shows you how to put together a detailed and authoritative strategy ...

This template will help make the process of creating your brand strategy much clearer and more effective. Step by step the template shows you how to put together a detailed and authoritative strategy ...