Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market. Catchy visuals help establish clients’ trust and foster their loyalty over ...

Ranking high doesn't mean you're showing up well. Here's how to evaluate your real search presence – your most overlooked ...

Visual branding is the foundation of every personal brand strategy we craft. It begins with identifying the emotions and values you want your audience to associate with your brand—sophistication ...

It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

Branding is a relatively obscure concept. The simplest way to understand branding is to think of it as the personification of your business. Let's say you walked into a party of 100 people.

10 Key Visual Content Marketing Statistics in 2023 Learn more about visual content marketing and whether or not your business would benefit from this kind of strategy.

Working closely with the Sara Lee team, Molasses carried out extensive market research alongside full immersion into the ...

Strong Visual Branding Strategies on YouTube With the ever-changing digital content world, having a strong visual brand identity on YouTube is critical for businesses looking to establish a niche ...

Iconic Australian brand Sara Lee has launched a new visual identity, with brand design agency Molasses appointed to develop ...