The Heinz x Absolut collaboration was a good example of how good design can multiply brand value. Its success lay in both ...

AI empowers brands to create personalised, memorable interactions, turning customers into passionate advocates.

Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in ...

Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores aren’t just about transactions ...

Striking the right balance between centralized brand control and local judgment is no longer optional. It’s fundamental.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask someone about their brand, and they’ll likely point to a logo. Maybe it has a ...

The company hones in on cultural touchpoints — celebrities and influencers across sports, music, fashion, and entertainment to connect to the brand — and it’s intentional about whom it chooses.

If your brand name has multiple meanings (e.g., it’s also the name of a city), structured data, internal linking, and a clear site hierarchy can help reinforce relevance. Ensuring your most ...

COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to ...

Shopify reports on the rise of runner-founded brands creating innovative solutions by focusing on community needs and ...

To create a new product and brand that can compete in the ever-growing ecommerce world, you need an incredible amount of insight. With its proprietary CLAIRE™ intelligence platform, 100.co has the ...