Values-based decision making differs substantially from more traditional, top-down models of decision making in that everyone in an organization has a part to play in establishing and maintaining the ...

In life and business, I've found that the cornerstone for interactions and relationships is persuasion. The fact is, most of us want to be relatable to others and persuade them to join us. When brands ...

Opinions expressed by Entrepreneur contributors are their own. Measuring brand value and equity is similar to shopping for a home as an investor. While many home valuations are based on intangibles ...