In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your ...

Matt Saunders breaks down why trademarks important for nonprofits and the simple steps you can take to protect your brand.

This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A trademark could be a word, phrase, tagline, or logo associated with your product or service.

As major watch industry events are fast approaching in 2025, it may be time for businesses to reevaluate or add to the tools at their disposal ...

A U.S. appeals court on Wednesday affirmed the validity of liquor maker Sazerac's trademark for its Fireball cinnamon whisky, ...

Ahead of the launch of her lifestyle show, "With Love, Meghan" on Netflix, Meghan Markle looked back at the experience in ...

Last week, Markle revealed that she changed the name of her lifestyle brand from American Riviera Orchard to As Ever following a slew of trademark woes that kept delaying the launch. In September ...

At a high level, a trademark cannot be “distinctive” if it is only generic or descriptive and lacking secondary meaning. If you want to create a brand for a line of running shoes called ...