What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience.

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 ...

Spotify and Netflix were 2024's top brands in influencer marketing on social media, while Fenty Hair and Cécred were fast-growing, found CreatorIQ.

BuzzFeed is still buzzing. The company, which was founded in 2006 and rose to prominence because of quizzes, personality tests and listicles, has gone through a number of phases (remember when it was ...

The city of New York stands as a creative industrial nexus that maintains some leading video production firms in the video ...

Rose Audio Visuals has announced the launch of Connect NXT, a dedicated branded content division. As audiences increasingly move away from traditional advertising, Connect NXT focuses on crafting ...