Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital trends and cultural insights shaping how this generation engages with brands ...

Optimizing for branded search helps ensure your brand appears prominently and accurately in search results. A branded keyword or search is any Google query that includes a company, business, or brand ...

Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.

A branded keyword or search is any Google query that includes a company, business, or brand name. Google determines whether a trademarked product name is seen as a standalone entity or primarily ...