Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions ...

PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

Modern consumers see around 5,000 advertisements every day in our crowded marketing world. Branded items cut through this ...

Today, a strong social media presence is essential for businesses as a powerful means to reach and engage with customers ...

In Odisha's Nabarangpur district, a one-month-old baby was branded with a hot iron rod around 40 times based on a ...

For Atlassian, its Williams F1 sponsorship is about increasing brand awareness and injecting its software into a complex team environment.