Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

When branding, the process should never be rushed. The duration required for branding or rebranding is often affected by various factors such as how much time your company has, the people involved, ...

So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, ...

CHROs are increasingly part of the branding process because the employee value proposition (EVP) — and whether the right people will stick around — is key to a brand's overall success. But employers ...

During the 12-month, four-phase identity and branding strategy, UB embarked upon an inclusive, university-wide initiative to answer the questions of who and what is the University at Buffalo. In ...

Launching a branding project in any organization often involves a lot of internal push and pull. We’ve worked with a broad variety of clients at Wunderdogs—from seed-level startups to corporate teams ...

Branding is a tactic. Brand development is a discovery process... Just as we have witnessed a tremendous forward momentum in the sophistication of law firm marketing over the past five years, so have ...

A couple years ago, I was interviewing for a job as digital design director at a (well-known) branding agency. After the usual pleasantries, we landed on the details of what the role would entail. To ...

Nathalie Nicole is a branding coach, entrepreneur, and influencer who owns two companies called NN Body and Women Who Boss Network. Through these brands, she helps women feel beautiful and educates ...