LinkedIn, Google and Edelman vet Santi Pochat begins his newly created role as Lenovo preps for World Cup, Formula 1 and CES ...

Consistent and proactive AI brand management is essential in any brand's marketing strategy to ensure trust, market position ...

Q2 2026 Management View Ian Bickley, Interim CEO & Executive Chairman, emphasized a comprehensive strategy to revitalize Vera Bradley’s market position, stating the company is “implementing a ...

These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

When you’re building an early-stage startup, it’s tempting to create a jaw-dropping brand from the start—one that immediately distinguishes you from the competition and attracts users, investors, and ...

Axa’s campaigns are part of a long-term plan to focus on societal challenges with an emphasis on being solution-oriented and sincere.

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Know your audience: Understanding your target market is crucial. Rebel’s edgy branding works because it aligns with its ...

It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy, you'll be floating aimlessly in the vast ocean ...

Women’s media network Mamamia is working to have its cake and eat it, positioning itself as a scale publisher while shifting ...

NORMAN – Oklahoma head women's basketball coach Jennie Baranczyk announced the hiring of Paige Uhr as OU's Director of Recruiting and Branding Strategy on Friday. The new, innovative position will ...